Free tool by Crom Salvatera
Headline Analyser
Write headlines people click, Google keeps, and AI repeats.
Type any headline and watch it score live for emotional pull (EMV), Google fit, AI answer readiness, and clarity. Then fix it in seconds with ranked suggestions and proven rewrites.
Check the promise against your opening paragraph
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Quick answer
What Is A Headline Analyser?
A headline analyser is a tool that scores a headline for how likely it is to earn attention and clicks. This one measures Emotional Marketing Value (EMV), Google title fit, AI answer readiness, and clarity, then ranks the fixes. Use it before you publish any blog post, ad, email subject line, or landing page.
If you searched for a headline analyzer with the US spelling, you are in the right place. The Crom Salvatera Headline Analyser also checks your words against the 8 needs, 9 wants, and 7 emotive triggers from my copywriting framework, scores Australian and US spelling equally, and runs entirely in your browser. In a few seconds you get a score out of 100, your top three fixes, a Google preview, and scored rewrites.
30% of your score
Emotion
EMV words plus the human needs, wants, and emotive triggers your headline reaches. This is what earns the click.
25% of your score
Google Fit
Pixel width, keyword placement, stuffing, and clickbait patterns, so your title shows up intact in search.
25% of your score
Answer Fit
A named subject, a question or how-to shape, and a specific promise that search snippets and AI answers can match.
20% of your score
Clarity
Length, vague words, jargon, passive voice, and shouting capitals. Easy to read at a glance wins.
Why I built it
The Most Popular Headline Tool Rewards The Wrong Things
After using headline analysers for 14 years, I decided to create one I would love to use and rely on. The Emotional Marketing Value idea behind the most popular free tool is brilliant, but when I tested it, its scoring threw up three results I could not ignore.
14.29%
The Ultimate Guide To Answer Engine Optimisation
The US spelling “Optimization” scored 28.57%. Same headline, half the score for writing like an Australian. Mine scores both spellings the same.
57.14%
Quarterly revenue report for the finance department
Well above the 30% to 40% benchmark the tool quotes for professional copywriters. A finance report should never beat a real hook.
0%
Your Brand Deserves Better
A genuine emotional hook, scored at zero. My analyser picks up the emotional triggers that actually move people to act.
Emotion alone also misses how people find content now. Google asks whether a page title avoids exaggerating or being shocking in nature, so this tool penalises clickbait and adds Google, AI answer, and clarity checks alongside EMV.
The science inside the score
Built On The Human Influence Layers I Teach
Every headline is checked against my framework for why people buy: 8 natural human needs, 9 learned human wants, and 7 emotive triggers. I built it over 22+ years and 500+ ad accounts, and my Rule of 1-2-3 shows exactly how to stack them so a headline pulls on several levels at once. The analyser tells you how many layers your words reach. Which ones, and how to combine them, is what I teach.
8
Natural Human Needs
The deep, instinctive drives that make people stop and pay attention. Touch one and you earn curiosity. Felt, never taught.
9
Learned Human Wants
The desires culture teaches us. Not biologically necessary, and some of the most commercially powerful forces in marketing.
7
Emotive Triggers
The emotional levers that turn interest into action. Stack them with needs and wants, and the click takes care of itself.
Headlines, answered
What Is The Purpose Of A Headline?
The purpose of a headline is to earn attention and make one promise strong enough that the right reader keeps going. In search results, social feeds, and inboxes, the headline is often the only part of your content a person sees before deciding, so it has to name the topic, signal who it is for, and give a reason to click in a few words.
Across 22+ years in marketing and 500+ ad accounts I have managed and optimised, the strongest headlines do two jobs at once: they reach a real human need, and they describe honestly what the page delivers. That is why this headline analyser scores emotion and clarity together, and why it penalises clickbait that wins a click but loses the reader’s trust.
What Is A Headline In SEO?
In SEO, a headline usually means two things: the title tag that appears as the clickable title in Google, and the H1 heading that greets readers on the page. Google builds the title link it shows in results from sources including the title element, the main visible title, and heading elements such as the H1, and it calls that title link the main information people use when choosing a result (Google Search Central).
A strong SEO headline puts the focus keyword near the front, stays within roughly 600 pixels so desktop results do not cut it off, and describes the page accurately so Google has no reason to replace it. This headline analyser checks all three as you type, shows a live Google preview, and scores your title tag and H1 separately in the Formats tab.
How it works
Google, AI Answers, And Your Headline
What Google Says About Titles
Google’s advice is to write descriptive and concise text for your title elements. When a title does not reflect the page, Google may show a different title link in search, so the analyser flags vague, stuffed, and overlong headlines.
What Google Says About AI Answers
Google states there are no additional requirements to appear in AI Overviews or AI Mode. The answer fit score rewards the same clear, specific, people-first writing that ranks everywhere.
EMV itself comes from the Advanced Marketing Institute, which says about 20% of English words carry emotional value and professional copywriters typically reach 30% to 40% in headlines (Advanced Marketing Institute). This headline analyser uses its own word lists, so aim for 30% or more here.
Use it like a pro
How To Write A Better Headline In 5 Steps
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Name The Reader’s Need
Decide what they want to gain or avoid: money, time, safety, status, or ease.
-
Put The Focus Keyword Up Front
Searchers scan the first few words, and long titles get cut at the end.
-
Add One Specific Detail
A number, a timeframe, a place, or the audience makes the promise believable.
-
Add An Emotive Trigger You Can Back Up
Give the reader an emotional reason to act now, and make sure the page delivers on it.
-
Score, Compare, And Pick A Winner
Paste three to five options into the Compare tab and keep the highest score that still sounds like you.
How Do You Improve A Headline Score?
To improve your headline score, fix the top three issues the headline analyser lists first, because they are ranked by how much they hold your headline back. Most scores rise fastest when you add one clear human need or want, move the focus keyword closer to the front, and add a specific detail such as a number, a timeframe, or the audience.
Then open the Rewrites and Compare tabs. Rewrites builds eight proven headline formulas around your keyword and scores each one, while Compare ranks up to five of your own options side by side. Aim for an overall score of 70 or more and an EMV of 30% or more, then keep the version that still sounds like your brand and matches what the page delivers.
What Is An Example Of A Headline?
A good headline example is “Email Marketing for Beginners: 5 Simple Steps To More Sales”, which scores 79 out of 100 in this headline analyser with no focus keyword entered. It names the topic first, says who it is for, promises a specific number of steps, and ends on a clear outcome. “Tips For Email Marketing” covers the same topic but scores 63, because it gives the reader no audience, no number, and no result.
Clickbait shows what to avoid. “You Will Never Believe What Happened Next” scores just 34, because it hides the topic, gives Google and AI answers nothing to match, and triggers the clickbait penalty. Type any headline below into the tool above to see exactly where its points come from.
| Headline (no focus keyword) | Score |
|---|---|
| Our Services | 46 |
| SEO Services Sydney: 5 Proven Ways To Get More Leads | 75 |
| Tips For Email Marketing | 63 |
| Email Marketing for Beginners: 5 Simple Steps To More Sales | 79 |
| You Will Never Believe What Happened Next | 34 |
| Why Your Website Is Not Getting Leads (and How To Fix It) | 79 |
Who it is for
Who Is This Headline Analyser For?
Copywriters
Test angles fast, check titles against Google’s display limits, and show clients a clear score behind every choice.
Business Owners
Writing your own posts and emails? The top three fixes tell you exactly what to change, no copywriting background needed.
SEO And Content Teams
Keyword, pixel width, and answer fit checks help titles rank and get picked up in AI answers. One headline, four formats.
Not For Ranking Predictions
No headline analyser can see Google’s or an AI system’s ranking data. Treat the score as a sharp second opinion.
Go further
Want To Write Headlines Like This Without A Tool?
My copywriting course teaches the full method behind the score: how to stack needs, wants, and emotive triggers on purpose, and how to write headlines that rank in Google and get cited by AI.
FAQ
Frequently Asked Questions About Headline Analysers
What Is A Good EMV Score?
A good EMV score in this headline analyser is 30% or higher. The Advanced Marketing Institute says professional copywriters typically reach 30% to 40% on its tool. Higher is not always better, as a headline packed with emotion can read as hype and lose trust.
Are Headline Analysers Accurate?
Headline analysers accurately measure what they check, such as length, keyword placement, and emotional words. They cannot predict rankings, clicks, or AI citations, because no tool has access to Google’s or AI systems’ ranking data. Use them to compare options, then test with real readers.
How Long Should A Headline Be For Google?
Aim for roughly 50 to 60 characters for a title tag. Google cuts titles by pixel width, and desktop results usually show around 600 pixels, which this headline analyser measures for you. On-page headings can run a little longer.
Does Australian Spelling Affect Headline Scores?
It does on some tools. In my tests, the Advanced Marketing Institute analyser scored “Optimisation” at half the value of “Optimization” in the same headline. This headline analyser treats Australian and US spelling the same.
Should A Headline And A Title Tag Be The Same?
They can be, but they do different jobs. The title tag is written for search results and should fit Google’s display width, while the on-page headline greets readers and can be longer. The Formats tab checks both.
Is My Headline Stored Anywhere?
No. The headline analyser runs entirely in your browser. Nothing you type is sent to a server or saved, so you can test unpublished campaign ideas safely.
What to do next
Turn Better Headlines Into More Leads
A strong headline names a real need, puts the keyword up front, makes a specific promise, and earns its emotion. Run every title through this headline analyser and compare at least three options before you publish.
Want a content and SEO strategy that turns better headlines into more leads? Read how I approach SEO, AEO, and GEO strategy and the principles of consumer psychology, check where your whole marketing stands with the free AI marketing readiness scorecard, then talk to me.
About Crom Salvatera
Crom Salvatera is a Sydney-based AI marketing consultant and Head of SEO, AEO and GEO with 22+ years in marketing and 14 in high-level digital. He has managed and optimised 500+ ad accounts, has helped generate $650M+ in revenue for employers and clients, and created the TLC Method (Tech, Links, Content). His brand experience includes LEGO, Hasbro, JB Hi-Fi, and Crimson Education. Connect with him on LinkedIn.
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