Lead the New Era of Marketing
“Having Crom in my team has been invaluable, not only has he helped save (tens of) thousands Of dollars worth Of inefficient spending, but he’s also run some of the most successful acquisition campaigns I’ve seen in my career. Both quantity-wise and cost-efficiency-wise. A lead gen machine.”
“I worked with Crom and all I can say is this guy is a genius. Very knowledgable. He just knows his stuff, he’s the hardest worker and calmest person in the room. I couldn’t have thought about half of his ideas and recommendations. I highly recommend his work”
“Crom took ownership of projects and has the knowledge and instinct to select effective approaches to strategy, tasks, or problems. He knows how to market and how to do so in a way that seems to be simple yet very effective.”
“You want Crom on your team. His enthusiasm and drive are truly infectious. His mind is always looking for a more creative approach to marketing and sales. All the boxes are ticked with Crom; sales, marketing, planning, business development, and project management. But it’s much more than that, his personality and networking skills are amazing.”
“Crom is a visionary and he packs a lot of energy. More than talking the talk, he walks the walk. Working with Crom has been an absolute pleasure. His positivity, initiative and drive helped our team capture growth in uncomfortable places, which is a rare and valuable skill for any modern-day integrated marketer.”
“In all my years in the marketing scene, I’ve yet to come across someone as adept at Facebook Ads as Crom. His approach isn’t just technical; it’s a masterful blend of elegance and holistic strategy, a testament to his deep roots in advertising. Simply put, Crom is among Australia’s elite when it comes to Facebook advertising.”
“Working with Crom as the Head of Social has honestly been a game-changer for me. Crom isn’t just any manager; he genuinely cares about each one of us on the team. And when it comes to social media ads? Hands down, Crom’s the best I’ve ever teamed up with.”
Crom has an exceptional wealth of marketing knowledge. His love and dedication to his craft is a testament to how he carries himself – as a true professional. He is an invaluable asset to any business that brings him on board in any capacity, from permanent to contract to private consulting, there is nothing he can’t do.
“Someone I trust recommended Crom to me to build my digital marketing for my company. It is now complete and it looks great and really professional. Crom was a pleasure to work with, professional and very helpful. Excellent service”.
“Cheers to Crom for putting in the time with us, and loving the new website.
My FB is doing well, getting leads, and my FB is my main source of leads. Our removalist business is now growing online”
“The number of times Crom’s positivity transformed my day from down to up and put smiles on my face and our customers’ face are countless. The time I had Crom working for me was a pleasure not only in the business achievement side but the personality side as well.”
“Crom was easy to work with.
He makes sure that the instructions for the deliverables are understood clearly so he can deliver exactly what is required.”
“I have used Crom and his team and I found them great to work with.
They have first-class customer service and innovative ideas and concepts. I highly recommend Crom and his team!”
Crom was an advisor and consultant to our team. Crom’s innovative approach to social media advertising isn’t just effective; it’s transformative for businesses and individuals alike. His genuine care for our growth and success, paired with his marketing wisdom, makes Crom not only a remarkable mentor but a trusted ally in achieving excellence.
“He’s (Crom) got this knack for not only nailing the big strategies but also lighting up the room with his positive energy. I truly believe that anyone lucky enough to work alongside Crom in the future is in for a treat – both professionally and personally.”
“Crom developed a quick understanding of educational market trends and provided market
analysis for our short course products. He easily learned our systems within a week.”
“Once the tasks were complete, Crom was helpful and patient in training me how to navigate the back end of my website so I could manage. The logo he designed for my website is simple yet effective and delivers the website’s message very succinctly.”
Working alongside Crom has been an enlightening experience; his expertise in digital marketing and unwavering dedication are unparalleled. As a colleague, witnessing his ability to mentor and elevate our team’s capabilities has been truly inspiring.
Crom Salvatera: AI Marketing, SEO, and GEO Strategist in Sydney
Search has changed. Buyers now find, compare and shortlist brands through Google and AI assistants like ChatGPT, Gemini and Perplexity.
I help established businesses get found, trusted and chosen across both, drawing on 22 years in marketing and 14 in digital.
My approach combines:
- AI marketing strategy that finds real leverage
- SEO, AEO and GEO for search and AI visibility
- Consumer psychology to build attention and trust
- Execution that turns visibility into leads and sales
Build a marketing system that stays relevant as the internet evolves.

HOW I HELP BUSINESSES LEAD
Starting Point
- AI Marketing Readiness Assessment
- Brand Positioning And Offer Analysis
- SEO, AEO And GEO Visibility Analysis
- Content And Authority Assessment
- Conversion Pathway Analysis
- Prioritised 90-Day Strategy Roadmap
Most Popular
- Everything in the AI Audit Package
- SEO, AEO and GEO Strategy Development
- Monthly Content Development and Creation
- On-Page SEO and GEO Optimisation
- Internal Linking and Content Architecture
- AI Search Visibility and Citation Improvement
Executive Leadership
- Fractional Marketing Leadership
- AI Marketing Strategy and Direction
- Brand Positioning and Market Leadership
- Marketing Team Training and Mentoring
- Campaign, Content and Funnel Oversight
- Agency and Supplier Management
Proven Results In Search And Performance Marketing
International education company, as Global Performance Marketing Manager
Each dot = 100 leads
AI-FIRST MARKETING INSIGHTS
Research, strategy and practical thinking on AI marketing, SEO, AEO, GEO, consumer psychology and growth.
FAQs
I work with two main types of clients:
- Established businesses that need clearer AI marketing direction, stronger positioning, and a practical strategy for SEO, AEO, GEO, content and conversion.
- Marketing teams and agencies that need senior-level guidance, capability development, campaign oversight, or support integrating AI into their existing marketing systems.
- Business owners and executives who need fractional CMO leadership, strategic mentoring, and better decisions across brand, search, content, funnels and growth.
The common factor is not company size. It is a willingness to act, invest properly, and build a marketing system designed for the way people now search, evaluate and buy.
Yes. I work with agencies and in-house marketing teams that need senior strategic support without hiring another full-time executive.
Depending on the engagement, I can help with:
- AI marketing strategy and implementation direction
- SEO, AEO and GEO planning
- Brand positioning and offer development
- Content, campaign and funnel oversight
- Team training and mentoring
- Agency and supplier management
- Fractional CMO leadership
I can work alongside your existing team, strengthen their capabilities and help align strategy, execution and commercial outcomes.
The goal is not to replace your people. It is to give them clearer direction, stronger systems and experienced leadership as marketing and search continue to change.
Contact me to discuss the level of support your agency or marketing team needs.
Yes. I work alongside existing marketing teams, agencies, executives and specialist suppliers.
My role is to strengthen direction, improve decision-making and help the team execute with greater clarity across AI marketing, SEO, AEO, GEO, content, campaigns and conversion.
Depending on the engagement, I can provide:
- Fractional CMO leadership
- Strategic planning and prioritisation
- Team training and mentoring
- Campaign and funnel oversight
- Agency and supplier coordination
- Performance review and accountability
The goal is not to take over unnecessarily. It is to help your team operate at a higher level, build stronger internal capability and produce better commercial outcomes.
SEO helps your website rank in traditional search results.
AEO helps your content appear in direct answers, featured summaries and AI-generated search experiences.
GEO helps your brand, expertise and content become understandable, retrievable and more likely to be cited or recommended by generative AI platforms.
The three disciplines work best together:
- SEO builds search visibility
- AEO improves answer visibility
- GEO strengthens AI discovery and citation potential
My approach connects all three so your business can remain visible as customer discovery moves across Google, AI search and generative platforms.
A Fractional CMO provides senior marketing leadership without the cost or commitment of hiring a full-time Chief Marketing Officer.
My role is to help businesses make better decisions across AI marketing, brand positioning, SEO, AEO, GEO, content, campaigns, funnels and growth.
Depending on the engagement, I can:
- Set the marketing strategy and priorities
- Align brand, content, search and conversion
- Guide internal teams and external agencies
- Train and mentor marketing staff
- Review performance and improve accountability
- Help leadership decide what to build, stop, fix and scale
The goal is not simply to manage campaigns. It is to give the business experienced marketing direction, stronger systems and clearer commercial outcomes.
I have 22 years in marketing and 14 in digital, across more than 500 advertising and marketing accounts. I began my professional marketing career with Hasbro in 2004.
Since then, I have built experience across advertising, digital strategy, paid media, SEO, copywriting, consumer psychology, brand positioning and business growth.
My work has evolved from campaign execution into broader strategic leadership. Today, I help businesses, agencies and marketing teams connect AI marketing, SEO, AEO, GEO, content, positioning and conversion into one commercial system.
That experience allows me to identify what is changing, what still matters, where businesses are wasting effort and which priorities are most likely to improve visibility, authority, leads and revenue.
I do not approach AI marketing as a collection of tools. I approach it as the next stage of marketing strategy.
My pricing depends on the level of strategic input, delivery and leadership your business needs.
I currently work across three main engagement types:
AI Marketing Audit
A focused strategic assessment covering AI readiness, brand positioning, SEO, AEO, GEO, content authority, conversion pathways and a prioritised 90-day roadmap.
SEO, AEO and GEO Service
An ongoing monthly service covering strategy, content development, on-page optimisation, internal linking, authority building and AI search visibility.
Fractional CMO Leadership
A senior leadership engagement covering marketing direction, team mentoring, campaign and funnel oversight, agency management and strategic decision-making.
The best place to start is with a conversation about your current position, priorities and commercial goals. From there, I can recommend the most appropriate level of support.
Contact me to discuss the right engagement for your business.
Hiring a full-time senior marketing leader is a major commitment. A Fractional CMO gives you experienced strategic leadership without the cost, delay and long-term obligation of a permanent executive hire.
I can step in quickly to assess your current position, set priorities and guide your team across AI marketing, brand positioning, SEO, AEO, GEO, content, campaigns, funnels and conversion.
This gives you:
Senior Experience
You gain access to more than two decades of marketing experience without needing to build that capability from scratch.
Faster Strategic Direction
I can identify what needs to change, what should remain stable and where your team should focus first.
Flexible Leadership
You receive the level of strategic support your business needs, whether that is ongoing Fractional CMO leadership, team mentoring, project oversight or a defined strategic engagement.
Stronger Internal Capability
I work with your existing team and suppliers to improve decision-making, accountability and execution rather than creating unnecessary dependency.
Lower Executive Overhead
You avoid the salary, superannuation, recruitment, onboarding and employment costs associated with a full-time CMO.
The goal is not to replace a permanent executive forever. It is to give your business experienced marketing leadership at the stage when it needs clarity, structure and momentum most.
Most projects can begin once the scope, priorities and engagement terms are confirmed.
The first step is usually an AI Marketing Audit so I can understand your current position, identify the most urgent opportunities and recommend the right starting point.
From there, onboarding typically includes:
- Confirming goals, responsibilities and timelines
- Reviewing existing marketing assets, data and systems
- Identifying immediate priorities
- Agreeing on communication and reporting
- Beginning the first phase of strategy or implementation
For urgent projects, I can often begin with a focused assessment or advisory session before the full engagement starts.
The exact start date depends on current availability and the complexity of the work, but I will always give you a clear timeline before you commit.
Yes. I provide strategic training and mentoring for internal marketing teams, agency teams, business owners and marketing leaders.
The focus is not generic theory. Training is built around your current goals, systems and commercial priorities.
Depending on your needs, this can include:
- AI marketing strategy
- SEO, AEO and GEO
- Brand positioning and messaging
- Content and campaign planning
- Consumer psychology
- Funnel and conversion strategy
- Marketing leadership and decision-making
- Practical AI adoption across the team
The goal is to strengthen internal capability so your team can think more strategically, execute with greater confidence and adapt as marketing, search and AI continue to change.
The best first step is usually an AI Marketing Audit.
This gives us a clear view of your current position across:
- AI marketing readiness
- Brand positioning and offer clarity
- SEO, AEO and GEO visibility
- Content and authority
- Conversion pathways
- Strategic priorities
From there, I provide a prioritised 90-day roadmap and recommend the most appropriate next step.
That may be:
- Ongoing SEO, AEO and GEO delivery
- Fractional CMO leadership
- Team training and mentoring
- Strategic advisory
- A focused implementation project
The goal is to avoid guessing. We start by understanding what is working, what is missing and where the strongest commercial opportunities are.
LET’S TALK
Buyers now research on Google, ChatGPT, Gemini, and Claude before they make contact. An AI Marketing Audit shows where your search and AI visibility stands and what to fix first.
🏢 Suite 73, 9-13 Waterloo Road Macquarie Park NSW 2113





















