AI Marketing, SEO, AEO, And GEO Strategist In Sydney
Get Found, Trusted, And Chosen In Google And AI
Buyers now find, compare, and shortlist brands in Google and in AI assistants like ChatGPT, Gemini, and Perplexity. I help established businesses win both, drawing on 22 years in marketing and 14 in digital.
Brands I Have Worked With
Results
Proven Results In Search And Performance Marketing
Organic Traffic
Global travel search platform
Organic Sales
APAC professional association
Revenue Growth In 12 Months
Contributed as Marketing Director, multinational digital marketing group
Leads Generated
International education company, as Global Performance Marketing Manager
Asia Pacific Portfolio Managed
Hasbro and Wizards of the Coast, including Magic: The Gathering and Star Wars
Marketing-Qualified Leads A Month
International education company, across 19 countries
Services
How I Help Businesses Lead
Starting Point
AI Marketing Audit
- AI Marketing Readiness Assessment
- Brand Positioning And Offer Analysis
- SEO, AEO, And GEO Visibility Analysis
- Content And Authority Assessment
- Conversion Pathway Analysis
- Prioritised 90-Day Strategy Roadmap
Most Popular
SEO, AEO, And GEO Service
- Everything In The AI Audit Package
- SEO, AEO, And GEO Strategy Development
- Monthly Content Development And Creation
- On-Page SEO And GEO Optimisation
- Internal Linking And Content Architecture
- AI Search Visibility And Citation Improvement
Executive Leadership
Fractional Marketing Leadership
- AI Marketing Strategy And Direction
- Brand Positioning And Market Leadership
- Marketing Team Training And Mentoring
- Campaign, Content, And Funnel Oversight
- Agency And Supplier Management
About Crom Salvatera
Build A Marketing System That Stays Relevant As The Internet Evolves
I started my marketing career with Hasbro in 2004. Since then I have worked across advertising, digital strategy, paid media, SEO, copywriting, consumer psychology, brand positioning, and business growth, on more than 500 advertising and marketing accounts.
- AI Marketing Strategy That Finds Real Leverage
- SEO, AEO, And GEO For Search And AI Visibility
- Consumer Psychology To Build Attention And Trust
- Execution That Turns Visibility Into Leads And Sales
Testimonials
What Leaders Say
In all my years in the marketing scene, I’ve yet to come across someone as adept at Facebook Ads as Crom. His approach isn’t just technical; it’s a masterful blend of elegance and holistic strategy, a testament to his deep roots in advertising. Simply put, Crom is among Australia’s elite when it comes to Facebook advertising.
Having Crom in my team has been invaluable, not only has he helped save (tens of) thousands of dollars worth of inefficient spending, but he’s also run some of the most successful acquisition campaigns I’ve seen in my career. Both quantity-wise and cost-efficiency-wise. A lead gen machine.
Crom is a visionary and he packs a lot of energy. More than talking the talk, he walks the walk. Working with Crom has been an absolute pleasure. His positivity, initiative and drive helped our team capture growth in uncomfortable places, which is a rare and valuable skill for any modern-day integrated marketer.
You want Crom on your team. His enthusiasm and drive are truly infectious. His mind is always looking for a more creative approach to marketing and sales. All the boxes are ticked with Crom; sales, marketing, planning, business development, and project management. But it’s much more than that, his personality and networking skills are amazing.
One of Crom’s strengths is making complex marketing and AI concepts understandable and useful. He is generous with his knowledge and brings a mentoring approach that helps people develop their thinking and skills. Crom has helped us take the SEO department here at GMS to where it currently is, one of the best SEO/AEO/GEO services in Australia.
I worked with Crom and all I can say is this guy is a genius. Very knowledgable. He just knows his stuff, he’s the hardest worker and calmest person in the room. I couldn’t have thought about half of his ideas and recommendations. I highly recommend his work
Crom took ownership of projects and has the knowledge and instinct to select effective approaches to strategy, tasks, or problems. He knows how to market and how to do so in a way that seems to be simple yet very effective.
Crom worked with us at GMS Media Group, bringing extensive experience in digital marketing, strong strategic thinking, and a deep understanding of AI. As the founder, I valued his ability to contribute ideas, guide our people, and bring care and attention to the work.
As co-founder and COO of GMS Media Group, I worked closely with Crom on day-to-day delivery and client work. I valued the thought he put into understanding a brief, working through the detail, and explaining the reasoning behind his recommendations.
Working with Crom as the Head of Social has honestly been a game-changer for me. Crom isn’t just any manager; he genuinely cares about each one of us on the team. And when it comes to social media ads? Hands down, Crom’s the best I’ve ever teamed up with.
Crom has an exceptional wealth of marketing knowledge. His love and dedication to his craft is a testament to how he carries himself – as a true professional. He is an invaluable asset to any business that brings him on board in any capacity, from permanent to contract to private consulting, there is nothing he can’t do.
Someone I trust recommended Crom to me to build my digital marketing for my company. It is now complete and it looks great and really professional. Crom was a pleasure to work with, professional and very helpful. Excellent service
Crom brings extensive digital marketing knowledge from paid social, PPC, SEO, AEO, GEO, and copywriting, but he also understands the practical demands of delivering work for clients. He can connect strategy with what needs to happen next and help the team understand how their work supports the client’s goals.
Cheers to Crom for putting in the time with us, and loving the new website. My FB is doing well, getting leads, and my FB is my main source of leads. Our removalist business is now growing online
The number of times Crom’s positivity transformed my day from down to up and put smiles on my face and our customers’ face are countless. The time I had Crom working for me was a pleasure not only in the business achievement side but the personality side as well.
Crom was easy to work with. He makes sure that the instructions for the deliverables are understood clearly so he can deliver exactly what is required.
I have used Crom and his team and I found them great to work with. They have first-class customer service and innovative ideas and concepts. I highly recommend Crom and his team!
He combines a forward-looking understanding of marketing with practical attention to execution. I’d recommend Crom to business owners and teams looking for strategic advice, marketing mentoring, and guidance on applying AI to their work.
Crom was an advisor and consultant to our team. Crom’s innovative approach to social media advertising isn’t just effective; it’s transformative for businesses and individuals alike. His genuine care for our growth and success, paired with his marketing wisdom, makes Crom not only a remarkable mentor but a trusted ally in achieving excellence.
He’s (Crom) got this knack for not only nailing the big strategies but also lighting up the room with his positive energy. I truly believe that anyone lucky enough to work alongside Crom in the future is in for a treat – both professionally and personally.
His knowledge of AI adds another useful dimension to those conversations. He looks at how it can support the work and makes the possibilities understandable to colleagues and clients.
Crom developed a quick understanding of educational market trends and provided market analysis for our short course products. He easily learned our systems within a week.
Once the tasks were complete, Crom was helpful and patient in training me how to navigate the back end of my website so I could manage. The logo he designed for my website is simple yet effective and delivers the website’s message very succinctly.
Working alongside Crom has been an enlightening experience; his expertise in digital marketing and unwavering dedication are unparalleled. As a colleague, witnessing his ability to mentor and elevate our team’s capabilities has been truly inspiring.
I’d recommend Crom to businesses looking for an experienced marketing strategist and mentor who understands both the thinking behind a plan and the work involved in delivering it.
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Insights
AI-First Marketing Insights
Research, strategy, and practical thinking on AI marketing, SEO, AEO, GEO, consumer psychology, and growth.
Questions
FAQs
Who’s Your Ideal Client?
I work with two main types of clients:
- Established businesses that need clearer AI marketing direction, stronger positioning, and a practical strategy for SEO, AEO, GEO, content and conversion.
- Marketing teams and agencies that need senior-level guidance, capability development, campaign oversight, or support integrating AI into their existing marketing systems.
- Business owners and executives who need fractional CMO leadership, strategic mentoring, and better decisions across brand, search, content, funnels and growth.
The common factor is not company size. It is a willingness to act, invest properly, and build a marketing system designed for the way people now search, evaluate and buy.
Can You Support My Agency Or Marketing Team?
Yes. I work with agencies and in-house marketing teams that need senior strategic support without hiring another full-time executive.
Depending on the engagement, I can help with:
- AI marketing strategy and implementation direction
- SEO, AEO and GEO planning
- Brand positioning and offer development
- Content, campaign and funnel oversight
- Team training and mentoring
- Agency and supplier management
- Fractional CMO leadership
I can work alongside your existing team, strengthen their capabilities and help align strategy, execution and commercial outcomes.
The goal is not to replace your people. It is to give them clearer direction, stronger systems and experienced leadership as marketing and search continue to change.
Contact me to discuss the level of support your agency or marketing team needs.
Will You Work With My Current Team?
Yes. I work alongside existing marketing teams, agencies, executives and specialist suppliers.
My role is to strengthen direction, improve decision-making and help the team execute with greater clarity across AI marketing, SEO, AEO, GEO, content, campaigns and conversion.
Depending on the engagement, I can provide:
- Fractional CMO leadership
- Strategic planning and prioritisation
- Team training and mentoring
- Campaign and funnel oversight
- Agency and supplier coordination
- Performance review and accountability
The goal is not to take over unnecessarily. It is to help your team operate at a higher level, build stronger internal capability and produce better commercial outcomes.
What Is The Difference Between SEO, AEO, And GEO?
SEO helps your website rank in traditional search results.
AEO helps your content appear in direct answers, featured summaries and AI-generated search experiences.
GEO helps your brand, expertise and content become understandable, retrievable and more likely to be cited or recommended by generative AI platforms.
The three disciplines work best together:
- SEO builds search visibility
- AEO improves answer visibility
- GEO strengthens AI discovery and citation potential
My approach connects all three so your business can remain visible as customer discovery moves across Google, AI search and generative platforms.
What Does A Fractional CMO Do?
A Fractional CMO provides senior marketing leadership without the cost or commitment of hiring a full-time Chief Marketing Officer.
My role is to help businesses make better decisions across AI marketing, brand positioning, SEO, AEO, GEO, content, campaigns, funnels and growth.
Depending on the engagement, I can:
- Set the marketing strategy and priorities
- Align brand, content, search and conversion
- Guide internal teams and external agencies
- Train and mentor marketing staff
- Review performance and improve accountability
- Help leadership decide what to build, stop, fix and scale
The goal is not simply to manage campaigns. It is to give the business experienced marketing direction, stronger systems and clearer commercial outcomes.
What Experience Do You Bring To AI Marketing And Strategy?
I have 22 years in marketing and 14 in digital, across more than 500 advertising and marketing accounts. I began my professional marketing career with Hasbro in 2004.
Since then, I have built experience across advertising, digital strategy, paid media, SEO, copywriting, consumer psychology, brand positioning and business growth.
My work has evolved from campaign execution into broader strategic leadership. Today, I help businesses, agencies and marketing teams connect AI marketing, SEO, AEO, GEO, content, positioning and conversion into one commercial system.
That experience allows me to identify what is changing, what still matters, where businesses are wasting effort and which priorities are most likely to improve visibility, authority, leads and revenue.
I do not approach AI marketing as a collection of tools. I approach it as the next stage of marketing strategy.
How Much Do Your Services Cost?
My pricing depends on the level of strategic input, delivery and leadership your business needs.
I currently work across three main engagement types:
AI Marketing Audit
A focused strategic assessment covering AI readiness, brand positioning, SEO, AEO, GEO, content authority, conversion pathways and a prioritised 90-day roadmap.
SEO, AEO and GEO Service
An ongoing monthly service covering strategy, content development, on-page optimisation, internal linking, authority building and AI search visibility.
Fractional CMO Leadership
A senior leadership engagement covering marketing direction, team mentoring, campaign and funnel oversight, agency management and strategic decision-making.
The best place to start is with a conversation about your current position, priorities and commercial goals. From there, I can recommend the most appropriate level of support.
Contact me to discuss the right engagement for your business.
Why Should I Hire You Instead Of A Full-Time Employee?
Hiring a full-time senior marketing leader is a major commitment. A Fractional CMO gives you experienced strategic leadership without the cost, delay and long-term obligation of a permanent executive hire.
I can step in quickly to assess your current position, set priorities and guide your team across AI marketing, brand positioning, SEO, AEO, GEO, content, campaigns, funnels and conversion.
This gives you:
Senior Experience
You gain access to more than two decades of marketing experience without needing to build that capability from scratch.
Faster Strategic Direction
I can identify what needs to change, what should remain stable and where your team should focus first.
Flexible Leadership
You receive the level of strategic support your business needs, whether that is ongoing Fractional CMO leadership, team mentoring, project oversight or a defined strategic engagement.
Stronger Internal Capability
I work with your existing team and suppliers to improve decision-making, accountability and execution rather than creating unnecessary dependency.
Lower Executive Overhead
You avoid the salary, superannuation, recruitment, onboarding and employment costs associated with a full-time CMO.
The goal is not to replace a permanent executive forever. It is to give your business experienced marketing leadership at the stage when it needs clarity, structure and momentum most.
If We Hire You Today, When Can We Start The Project?
Most projects can begin once the scope, priorities and engagement terms are confirmed.
The first step is usually an AI Marketing Audit so I can understand your current position, identify the most urgent opportunities and recommend the right starting point.
From there, onboarding typically includes:
- Confirming goals, responsibilities and timelines
- Reviewing existing marketing assets, data and systems
- Identifying immediate priorities
- Agreeing on communication and reporting
- Beginning the first phase of strategy or implementation
For urgent projects, I can often begin with a focused assessment or advisory session before the full engagement starts.
The exact start date depends on current availability and the complexity of the work, but I will always give you a clear timeline before you commit.
Can You Train And Mentor Our Marketing Team?
Yes. I provide strategic training and mentoring for internal marketing teams, agency teams, business owners and marketing leaders.
The focus is not generic theory. Training is built around your current goals, systems and commercial priorities.
Depending on your needs, this can include:
- AI marketing strategy
- SEO, AEO and GEO
- Brand positioning and messaging
- Content and campaign planning
- Consumer psychology
- Funnel and conversion strategy
- Marketing leadership and decision-making
- Practical AI adoption across the team
The goal is to strengthen internal capability so your team can think more strategically, execute with greater confidence and adapt as marketing, search and AI continue to change.
What Is The Best First Step To Work With You?
The best first step is usually an AI Marketing Audit.
This gives us a clear view of your current position across:
- AI marketing readiness
- Brand positioning and offer clarity
- SEO, AEO and GEO visibility
- Content and authority
- Conversion pathways
- Strategic priorities
From there, I provide a prioritised 90-day roadmap and recommend the most appropriate next step.
That may be:
- Ongoing SEO, AEO and GEO delivery
- Fractional CMO leadership
- Team training and mentoring
- Strategic advisory
- A focused implementation project
The goal is to avoid guessing. We start by understanding what is working, what is missing and where the strongest commercial opportunities are.
Let’s Talk
Find Out Where You Stand In Google And AI
Buyers now research on Google, ChatGPT, Gemini, and Claude before they make contact. An AI Marketing Audit shows where your search and AI visibility stands and what to fix first.
Suite 73, 9-13 Waterloo Road, Macquarie Park NSW 2113