Marketing Principles That Work I’ve been practising marketing now for more than two decades. I’ve read many books, applied many theoretical marketing principles, stolen many successful ideas, and generated millions of dollars in revenue for my clients and employers. In
Social Media Marketing: A Consultant’s Insight Trying to understand social media marketing? You’ve landed at the right spot. If you want your business or your role to flourish, then a precise social media marketing strategy isn’t just ideal – it’s
In my two decades navigating the intricate world of marketing and diving deep into consumer psychology, I’ve recognised a few principles as potent as scarcity. At its core, this principle speaks to a fundamental human emotion: the fear of missing
After more than a decade (40,200+ hours) of doing digital marketing and social media full-time, here’s a simplified version of how to create a successful and effective social media strategy: Choose and Prioritise Your Goals: Begin with the End in
How to analyse Facebook ad results in 7 steps, from tracking and the learning phase to purchase ROAS, cost per lead and link CTR.
Comparative advertising is a type of advertising in which a company’s product or service is presented as superior to a competitor’s. This is done by directly or indirectly comparing the two products or services. Comparative advertising can be a powerful
LinkedIn Comments matter in LinkedIn post reach because they are a signal to the LinkedIn algorithm that the content is engaging and valuable. The algorithm takes into account a number of factors when determining how widely to distribute a post,
Demand generation vs lead generation compared: audience, channels, timing and measures, plus 5 steps to balance both for sales.
