“When it comes to understanding human behaviour, it’s all about tapping into our most fundamental desires and human needs.” This realisation isn’t just a cornerstone of psychology; it’s the bedrock of effective marketing. Recognising and responding to these intrinsic desires
What a social media marketing agency should deliver, how organic and paid social work together, 6 questions to ask before hiring and the red flags to avoid.
Advertising Trends in Facebook The year 2024 is set to be a landmark period in the evolution of Facebook advertising, aligning with the latest advertising trends that are reshaping the digital marketing landscape. We’ll be navigating an evolving algorithm, heightened
After more than a decade (40,200+ hours) of doing digital marketing and social media full-time, here’s a simplified version of how to create a successful and effective social media strategy: Choose and Prioritise Your Goals: Begin with the End in
Back in 2017, I was struggling to get people to click on my LinkedIn ads, let alone convert. I would write long, boring descriptions that lacked hooks. No one wanted to read them, and I almost gave up thinking LinkedIn
Comparative advertising is a type of advertising in which a company’s product or service is presented as superior to a competitor’s. This is done by directly or indirectly comparing the two products or services. Comparative advertising can be a powerful
LinkedIn Comments matter in LinkedIn post reach because they are a signal to the LinkedIn algorithm that the content is engaging and valuable. The algorithm takes into account a number of factors when determining how widely to distribute a post,
